- Welcome to.. Group 1 Assured
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Quality Assured Used Cars
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Group 1 Assured Servicing Book a Service
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Vehicle Valuation How much is your car worth?
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Find Us Locations
Group 1 Assured
We pride ourselves on delivering the highest standards of service each and every time you visit. From our quality assured used cars to our comprehensive aftersales programme, Group 1 Assured really is the "one stop shop" for all your motoring needs.
Group 1 Assured used cars
With a comprehensive range of vehicles on site to suit all budgets and needs, all available with unbeatable finance packages, your dream car could be just around the corner.
Group 1 Assured servicing and repair
Group 1 Assured experienced aftersales team and technicians are on hand to help service and MOT your pride and joy, and our new tyre team is ready to meet and exceed all of your tyre requirements.
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Book a Service
Keeping you on the road worry free!
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Approved Used Cars
Browse through over nearly new and used vehicles in stock.
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Vehicle Valuation
How much is your car worth?
Group 1 Assured Timeline
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Feb 2018Group 1 Automotive purchase Auto Devotion
Group 1 Automotive purchased Auto Devotion locations at Peterborough South and Norwich Central and they became Advantage Cars.
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Feb 2018Advantage Cars in Hailsham Opens
Advantage Cars Hailsham opens to join the other 2 locations located in Peterborough and Norwich.
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Jul 2021Group 1 Automotive purchase more Auto Devotion locations
Group 1 Automotive purchase Auto Devotion locations at Peterborough Central, Ipswich, Lowestoft and Norwich Hall Rd, taking the Used Car Centres locations to seven in total.
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May 2022Advantage & Auto Devotion rebrand to Assured
The seven Used Car Centres consisting of Advantage Cars & Auto Devotion rebrand to Group 1 Assured
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Sep 2022Assured 'Lite' Locations open in Brighton & Southend
Group 1 Assured Brighton & Southend ‘Lite’ sites open alongside our existing BMW businesses, taking the Assured locations to nine in total.
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Sep 2022Group 1 Automotive purchase Fairfields
Group 1 Automotive purchase Fairfields in Billericay, Essex.
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Jan 2023Fairfields rebrand to Assured
Fairfields rebrand to Group 1 Assured Billericay, taking the Assured location to ten.
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Apr 2023Group 1 Assured Wokingham Opens
Group 1 Assured Wokingham 'Lite' opens alongside our existing Ford business, taking the Assured locations to ten in total.
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Jul 2023Group 1 Assured Swanley Opens
Group 1 Assured Swanley 'Lite' centre opens alongside our existing JLR business, taking the Assured locations to eleven in total.
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Aug 2023Group 1 Assured Brighton location closes
Group 1 Assured Brighton location closed, with non-franchised vehicles now sold through the main BMW centre.
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Oct 2023Group 1 Assured Maidstone Opens
Group 1 Assured Maidstone 'Lite' centre opens alongside our existing Skoda business, taking the Assured locations to twelve in total.
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Nov 2023Group 1 Assured Basingstoke Opens
Group 1 Assured Basingstoke 'Lite' centre opens alongside our existing Ford business, taking the Assured locations to thirteen in total.
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Dec 2023Group 1 Assured Farnborough Opens
Group 1 Assured Farnborough 'Lite' centre opens alongside our existing Ford business, taking the Assured locations to fourteen in total.
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Mar 2024Group 1 Assured Newbury Opens
Group 1 Assured Newbury 'Lite' centre opens alongside our existing Ford business, taking the Assured locations to fourteen in total.
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May 2024Group 1 Assured 'Lite' Centres close
Group 1 Automotive made the decision to close the Assured 'Lite' centres, these were smaller centres selling the non-franchised vehicles taken in from the main manufacturer locations. These locations will continue to sell their non-franchised vehicles, but under their main used car stock.
The remaining eight Group 1 Assured centres are stand-alone businesses that continue to operate and sell all makes and models of vehicles.
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of Group 1 Assured customers would recommend to their friends and family.
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Matt and the Team at Group1 made the experience of buying my car one to remember. From my initial enquiry Matt was open and responsive and a great person to have a chat to, he was very transparent about the deal and what they could do for me and described the car well. I was happy with my Partx figure and value of the car, and I thought that was fair, and the car I collected was spot on as promised. The team were always available to answer any questions and always were helpful at every point of contact. Matt really went the extra mile to make sure my new car was just perfect and I couldn’t thank you more!!
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The experience at Group 1 Assured Norwich was great because Lee was extremely friendly and helpful. Found me my lovely new car and I love it. It had a minor fault with a speaker, booked in and sorted the following week as promised. All the staff are friendly and helpful, would highly recommend. Thanks guys, top service
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The experience at Group 1 Assured Hailsham was great because Matt was helpful and polite and importantly, when there was an issue with the car we wanted, he tried to source an alternative vehicle from within the group. This was brought down at the earliest opportunity. Even having bought the vehicle, he still went the extra mile to help us with some specific post-sale queries that we had. Honesty and trust are very important, and I felt that Matt was always 'up front' about things and didn't try to sell the original vehicle once the extent of the problem was discovered. Overall, Group 1 Assured offers a similar level of service to their main BMW dealership, but with a more informal, relaxed approach and with a wider variety of well-priced vehicles.